Should You List Before the Holidays? Fall Market Insights for Union County Sellers

The leaves are changing, pumpkin spice is back, and Union County homeowners are asking one big question: “Should I wait until spring to list, or is fall the right time to sell?” With the market shifting and buyers eager to settle before the holidays, fall might just be your hidden advantage.

Current Market Snapshot
According to the New Jersey Realtors® August Market Report, Union County home prices have remained steady even as some neighboring regions cool off. Inventory is still below pre-pandemic levels, meaning sellers who act now face less competition.

Zillow research also shows that buyer activity spikes in September and October as families aim to close before year-end. Translation? A motivated buyer pool.

Why Selling Before the Holidays Makes Sense

1. Lower Competition – Many homeowners delay until spring, leaving you with less competition now.

2. Serious Buyers – Holiday-season buyers are often relocating for work or motivated to lock in before the new year.

3. Emotional Advantage – Homes feel warmer and more inviting during the fall season, creating strong buyer impressions.

Potential Challenges

• Shorter daylight hours can make showings tricky—professional photography is essential.

• Weather can be unpredictable, so curb appeal should be maintained with fall cleanup.

• Buyers may expect faster closings to be in before year-end.

Pro Tips for Union County Sellers

• Stage with cozy fall décor (think candles, throws, pumpkins on the porch).

• Price competitively based on Union County comparables, not just statewide averages.

• Market across digital channels—today’s buyers start online first.
  
  

  The bottom line: If you’re in Linden, Rahway, or anywhere in Union County, selling this fall could put you ahead of the curve. With motivated buyers, steady prices, and limited competition, waiting until spring might mean missing out.

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  📲 Curious what your home could sell for this fall? Schedule your free home value consultation today.